Naked Friday: British Marketing Co. Works In the Buff
Like a scene from the 'The Office,' the employees of British marketing company onebestway came in to work one Friday and proceeded to get naked. The idea came from David Taylor, a cheeky business consultant and psychologist hired by the company to boost team spirit.
"Inviting an organization to go naked is the most extreme technique I've used," he told The Sun. "It may seem weird, but it works. It's the ultimate expression of trust in yourself and each other." The move to bring in Taylor came after onebestway was forced through six rounds of layoffs.
The staff underwent a week of counseling and nerve building activities leading up to the big day. Tasks included photocopying body parts, sketching nude models and discussing at length. Finally, they were asked to strip down to their birthday suits -- but only if comfortable.