Showing posts with label staging. Show all posts
Showing posts with label staging. Show all posts

Wednesday, January 18, 2012

Accomplishment

I feel a real sense of accomplishment tonight. Why? I finished staging my client's home and it looks great!

Keep in mind I had a very small budget to work with, and from this budget I:
  • purchased a gallon of high quality paint with built in primer
  • paid someone to paint 2 walls, 1 of which vaulted to about 20 feet high
  • purchased a chandelier with 7' chain and electrical cable
  • paid someone to change out a chandelier that was hanging from a vaulted ceiling
  • purchased a large 'focal wall' wall hanging and a large piece of art
  • purchased 6 decorative pillows, a dining table runner, 3 lamp shades, and 2 shower curtains

Once the client and I had boxed up their person photos and distracting nicknacks, the painting was done and the new chandelier went up.

Then I went to work, moving furniture, remaking beds, hanging the shower curtains, placing white towels in the baths, arranging glasses on the bar, hanging the art and wall hanging, replacing the lamp shades, and arranging neutral but pleasant accessories that belonged to the client and some on loan from my house. Spouse graciously agreed to help me this evening so it would go more quickly.

I'm extremely pleased with the results! All references to the dated seafoam green and mauve color scheme are gone. Now the seafoam and brown pallette reads as chic and modern. What do you think?

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Before...after...I'm really hoping these inexpensive but extremely necessary changes will help the place sell more quickly. Do you want to buy it?

Friday, January 13, 2012

Friday fragments

Welcome to Friday fragments, my weekly recap of topics too big to forget, yet too small to be their own post.

I saw this on facebook, and although it isn't 'new', I think its cute enough to share.
We have been experiencing yoyo weather. That's when the temperature goes up to 65 degrees for a couple days, then plummets to 35 degrees the very next day, then goes back up to 60 and back down to 30-something. Its really freaky! And I literally do not know how to dress from day to day.

I had a settlement today for my client and friend Bob's new home. I like settlement days because I get a check! Oh, and because my clients are happy and excited too.

I want to have this made into a t-shirt and then give them away to people. Powerful message!

The painter is coming tomorrow to paint over the out-dated mauve walls in my client's house. The new color is called Cinnamon Sugar and is a medium brown. Its very modern and I think it will go a long way toward updating the look of the place.

Hope everyone has a great weekend!

Thursday, January 12, 2012

Setting the stage

You may recall from lots of my 'Weekend highlights' posts that I used to love watching back-to-back episodes of "Sell This House" on Sat mornings. "Sell This House" explains and demonstrates home staging, the process of streamlining and neutralizing a home to highlight its attributes and minimize any less desirable features. Its not about redecorating; its about using decor to make a home feel fresh, modern, and as large as possible.

As a realtor I thoroughly endorse home staging. I've shown homes that have that "lived in" look and have heard the negative comments of my clients. I've also shown the same clients the exact same size and floorplan home in the same neighborhood that has been staged and heard the positive comments. When clients tour a staged home they perceive it as bigger, well-maintained, and more valuable. Spouse says that people should be able to look beyond the decor and tidiness, but I ask 'Why should they?' Why not present your home in its best possible condition?

Although I work on Sat mornings now, I still get to watch "Sell This House" because I record it on the DVR. After so many episodes, I feel like I've learned not just the fundamentals of staging, but also more advanced science behind it.

For instance, the fundamentals include removing personal photos and portraits because they are distracting to home buyers who begin thinking about the people in the photos rather than the home.
But an advanced level of staging would also suggest removing a detailed painting for the same reason. Buyers can get distracted on the content of the painting, who painted it, and the subject of the painting and stop thinking about the home. A better option is a simple abstract painting that does not catch a buyer's eye, or a simple geometric wall hanging.The colors in the art should compliment the other furnishings but not be so specific that people want to look more at the art than the room its in.

This week I started staging a client's home in preparation for listing it for sale. Fortunately this client doesn't live in the home full-time so its not cluttered with too much furniture. The home is in very good condition, but it reads as dated due to the current color scheme. It was decorated in 1989 and it shows.

Colors and color combinations go in and out of style over the years. This home's color palette is seafoam green and mauve. If left unchanged I believe buyers will perceive the home to be 'original', possibly neglected, and less valuable, despite the fact that the home was painted a few years ago and has been very well maintained.

So my challenge is to update the home's color scheme to one that is contemporary and fresh to appeal to a wide cross-section of people without spending very much money. Afterall, most sellers don't want to invest a lot of money into a home they want to sell.

I'll take before and after photos of the home and share with you why I changed what I changed. At a minimum I hope you'll find it interesting, and maybe it will help you sell your home quicker and for more money.