In addition to my appreciation for living in a state that treats me and Spouse as equal citizens, I also have appreciation for working for a company that treats me the same way. Many of my colleagues within the company and a few on my team are GLBT. Our franchise has made the decision to show all kinds of people in their national ads.
In "The Call" a gay male couple is among those who receive the happy news that their home has sold:
In "Moving" a lesbian couple shares a bite of their wedding cake:
While not the focus of the ads, I think its important to acknowledge the intentional presence of GLBT folks in advertising. I really think it helps 'normalize' us to the general public, showing the milestones in life shared by everyone.
I don't take for granted that my community and employer contribute to the sense of safety and peace of mind I experience.
2 comments:
"I think its important to acknowledge the intentional presence of GLBT folks in advertising." - HELL YEAH! GLBT people are everywhere, as are people of color. so WHY NOT broadcast inclusive ads? we are all human beings.
It is noteworthy. Hopefully all the 'boycotts' can't stop them all.
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