Monday, April 18, 2016


We're fortunate to live in an area that is rather progressive, open, and accepting.  For many years our little beach area has been the place where GLBT folks have spent their beach vacations and invested in 2nd homes.  While there are still conservative, narrow-minded people in the state, DE was ahead of the curve in implementing domestic partnerships which mirrored the benefits and rights of marriage (not every state's DP laws are that thorough), and in granting full marriage equality.  This is not something to take for granted, given the recent hateful legislation passed in NC under the guise of "religious freedom".

In addition to my appreciation for living in a state that treats me and Spouse as equal citizens, I also have appreciation for working for a company that treats me the same way.  Many of my colleagues within the company and a few on my team are GLBT.  Our franchise has made the decision to show all kinds of people in their national ads.

In "The Call" a gay male couple is among those who receive the happy news that their home has sold:

In "Moving" a lesbian couple shares a bite of their wedding cake:

While not the focus of the ads, I think its important to acknowledge the intentional presence of GLBT folks in advertising.  I really think it helps 'normalize' us to the general public, showing the milestones in life shared by everyone.  

I don't take for granted that my community and employer contribute to the sense of safety and peace of mind I experience.


anne marie in philly said...

"I think its important to acknowledge the intentional presence of GLBT folks in advertising." - HELL YEAH! GLBT people are everywhere, as are people of color. so WHY NOT broadcast inclusive ads? we are all human beings.

Ur-spo said...

It is noteworthy. Hopefully all the 'boycotts' can't stop them all.