Wednesday, December 11, 2013

Honey or vinegar

Surely you've heard the saying "You catch more flies with honey than vinegar".  The point is that you have a greater chance of persuading someone to do something if you are polite and complimentary rather than confrontational.  Its all about the presentation.

This old saying came to mind when I saw this new, sexy ad called "Knowing", which advocates HIV testing and knowing your status.  Unlike the old HIV testing ads which were clinical, 'matter of fact', and maybe evoked a little fear of not knowing, this ad takes a very humanistic approach to HIV testing, in my opinion.

I have a feeling this type of ad will be much more effective than the old, clinical style ads.  What do you think??


anne marie in philly said...

I'll watch the dude in the commercial, he's pretty sexay!

Ur-spo said...

Interesting: I wonder if it will succeed in getting people to do the test.

BosGuy said...

I like the video too. I posted it during world AIDS day earlier this year.