This old saying came to mind when I saw this new, sexy ad called "Knowing", which advocates HIV testing and knowing your status. Unlike the old HIV testing ads which were clinical, 'matter of fact', and maybe evoked a little fear of not knowing, this ad takes a very humanistic approach to HIV testing, in my opinion.
I have a feeling this type of ad will be much more effective than the old, clinical style ads. What do you think??
3 comments:
I'll watch the dude in the commercial, he's pretty sexay!
Interesting: I wonder if it will succeed in getting people to do the test.
I like the video too. I posted it during world AIDS day earlier this year.
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