With that in mind Honey Maid, makers of the graham crackers I grew up eating, decided to make a series of videos called "This is Wholesome". My favorite is this one which features a 'wholesome' gay couple enjoying s'mores with their son, and talking about what it means to be a family.
Although I expect there will be some backlash from the "christian" "right" (quotations used to imply sarcasm, since the Christian right is neither), I applaud Honey Maid for including this family in their "This is Wholesome" video series.
Oh, and have you ever tried a Honey Maid graham cracker with cream cheese on it? Fabulous!!